Dictionary

own brand en · NOUN

Meanings

1. (UK) A brand name that is associated with or owned by a place of business (often a supermarket, or other chain) that sells products under that name, usually for less money than other brands; in many cases the manufacturing is done by other companies, who apply the label (branding) of this factor.
   • Supermarkets are fighting national brands with own brand products.
   • Near-synonym: off brand
   • He stared at his mother across the kitchen while she put a box of own-brand cornflakes into the press. 2018, Sally Rooney, “Two Days Later (April 2011)”, in Normal People:

Forms

Coordinates

name brand

Synonyms

off brand · private brand · house brand · store brand · private label · own label · white label