Dictionary

house brand en · NOUN

Meanings

1. Synonym of own brand.
   • It makes no budget shopping sense to buy condensed cream of chicken soup in a brand-name can with a coupon when the house brand is still ten cents less than that. 2009, Jennifer Maughan, 100 Meals for $5 or Less, page 9:
   • Having been around wine in college, conscious that norther Santa Barbara County was spawning vineyards and wineries with increasing speed, and looking for a creative way to have some fun, Ostini got the idea to improve the restaurant's unimpressive list of basic Paul Masson varietals with good value, local wine that — in an unusual twist on the "house brand" story — he would make himself. 2008, John Winthrop Haeger, Pacific Pinot Noir:
   • The house brand is one of the most traditional ways of branding. 1998, Torsten H. Nilson, Competitive Branding, page 89:
   • Some house brand products are even made on the same production line as the comparable name brand products.
   • Supermarkets are fighting national brands with house brands.

Forms

Synonyms

own brand