Dictionary
Words, grammatical forms and meanings linked to the ontology.
private label en · NOUN
Meanings
-
Synonym of own brand.
This summer, Mondelez International sued Aldi, claiming its private-label cookie line “blatantly copies” the packaging of popular signature snacks like Oreos and Chips Ahoy!
2025 August 6, Julie Creswell, “Aldi’s Passionate, Cultlike Following Fuels Its Rapid Expansion Plans”, in The New York Times:You'd be surprised how many name brand companies produce some private label work for the big box and grocery chains.
Forms
Synonyms
own brand
private label en · VERB
Meanings
-
(of a manufacturer or other maker, transitive) To produce (something) and apply a private label to it; to make (something) under a private label.
it was private labelled
they private labelled it for X
Forms
Relateds
private-label