surreptitious advertising en · NOUN
Meanings
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(collective, uncountable) The representation in words or pictures of goods, services, the name, the trade mark or the activities of a producer of goods or a provider of services in media products when such representation is intended by the publisher to serve advertising and might mislead the public as to its nature.
Once this lottery owned a State, and openly offered it a princely revenue of millions for a renewal of the law which gave it a respectable habitation and a convenient foothold from which it might lure its victims month by month. Now it is an outlaw, and seeks its prey by surreptitious advertising on the play-bills of theatres.
1895 August 3, Harper's Weekly, volume 39, page 721b:I have not the slightest objection to any temper Mr. Allenmay show, but when he attributes a motive, and more than hints that I am abusing these columns by surreptitious advertising, I disdain to do further battle with him.
1874 October 4, Frederick John Osmond, The English Mechanic and World of Science, volume 19, page 102a:
Relateds
Synonyms
brand story · embedded marketing · native advertising · product placement