native advertising en · NOUN
Meanings
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(uncountable) A type of surreptitious advertising that matches the form and function of the platform upon which it appears, often in the form of advertorials.
Another recent innovation in the online advertising space is native advertising, which bridges the worlds of advertising and content.
2014, Shiv Singh, Stephanie Diamond, Social Media Marketing For Dummies, John Wiley & Sons, →ISBN, page 289:
Relateds
native advertisement · advertorial · sponcon
Synonyms
Translations (3)
fr publicité intégrée (type of advertising) · fr publicité caméléon (type of advertising) · pl reklama natywna (type of advertising)