Dictionary

stopping power en · NOUN

Meanings

1. (uncountable) The ability of a weapon (typically a firearm or other ranged weapon) to rapidly incapacitate or immobilize a target.
   • Troops in the Philippines preferred the .45 over the .38 because of its greater stopping power against charging tribesmen.
2. (uncountable) A research measure that captures a print advertisement's ability to grab the attention of the reader; also known as the attention rating.
   • The Victoria's Secret ad's racy image generated strong stopping power ratings.
3. (particle, uncountable) The retarding force exerted on a high-energy particle by interactions with the medium through which it passes.

Relateds

brand linkage · motivation · attention · persuasion · advertising