brand linkage en · NOUN
Meanings
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(countable, uncountable) The degree to which the consumer understands a commercial's message is for a specific brand of product rather than the product category.
If viewers remember a funny commercial was for tissues instead of the brand Puffs, then the ad has poor brand linkage.
Forms
| Spelling | Features | Labels | Source |
|---|---|---|---|
| brand linkages | Number=Plur | lexicographic |