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Dictionary

Words, grammatical forms and meanings linked to the ontology.

retailtainment en · NOUN

Etymology

Blend of retail + entertainment.

Meanings

  1. (uncountable) A commercially-designed experience that combines entertainment and retailing.
    • We also are able to achieve that connection with retailtainment — our Oreo Stacking Contest, Grandparents Day, and our Wal-Mart Live broadcasts of exclusive concert performances from Garth Brooks, Britney Spears, Faith Hill, and others. 2001, Barry Berman, Joel R. Evans, Retail management: a strategic approach, page 631:
    • China "is the world leader in retailtainment," Mr. Menzer says. "You go into the store and there's a fashion show of some of your apparel lines. 2006, John E. Richardson, Annual Editions: Marketing 07/08, page 158:
    • Therefore, we anticipate consumers' perceived value and satisfaction with retailtainment will be different for consumers with high versus low likelihood to use instore technologies. 2023, Theodore Tarnanidis, Maro Vlachopoulou, Jason Papathanasiou, Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry, page 88:

Synonyms

shoppertainment · entertailing