entertailing en · NOUN
Etymology
Blend of entertaining + retailing.
Meanings
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(uncountable) A commercially-designed experience intended to combine entertainment and retailing.
Begelman's strategy borrows from the trend toward entertailing, which combines retailing with entertainment.
1999, Michael R. Solomon, Elnora W. Stuart, Marketing: real people, real choices, page 420:Not all entertailing is sports-focused.
1999, Richard W. Oliver, The shape of things to come, page 141:The primary goal of entertailing is to catch customers' attention and engage them in some kind of entertaining experience so that they shop longer and buy more goods or services.
2003, Norman M. Scarborough, Thomas Zimmerer, Effective small business management: an entrepreneurial approach, page 197: