rebranding en · NOUN
Meanings
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The association of a new brand, trademark, image, or appearance with a product or service.
The frequent rebrandings of the product have confused some customers.
A dictionary on historical principles is one that is modelled on the Oxford English dictionary. In fact, before undergoing rebranding, the original title of the now-familiar Oxford English dictionary was A new English dictionary on historical principles.
2018, James Lambert, “Anglo-Indian slang in dictionaries on historical principles”, in World Englishes, volume 37, page 248:In the years since ‘RVA’ became an official brand … the community has worked to change the narrative,” says Lemon, referring to the successful RVA rebranding push launched more than a dozen years ago.
2024 June 24, Kari Smith, “This creative capital city deserves a lot more attention”, in CNN, archived from the original on 30 Aug 2024:
Forms
| Spelling | Features | Labels | Source |
|---|---|---|---|
| rebrandings | Number=Plur | lexicographic |
Descendants
Relateds
Translations (6)
es cambio de marca (association of a new brand, trademark, image, or appearance with a product or service) · ru ребре́ндинг (association of a new brand, trademark, image, or appearance with a product or service) · fr rebranding (association of a new brand, trademark, image, or appearance with a product or service) · fi uudelleenbrändäys (association of a new brand, trademark, image, or appearance with a product or service) · az rebrendinq (association of a new brand, trademark, image, or appearance with a product or service) · es renovación de marca (association of a new brand, trademark, image, or appearance with a product or service)