Dictionary
Words, grammatical forms and meanings linked to the ontology.
rebrand en · NOUN
Pronunciation
- (Southern-England) audio
- /ˈɹiːbɹænd/
- (Southern-England) audio
Etymology
Etymology tree
Proto-Italic *wre-
Latin re-der.
Old French re-bor.
Middle English re-
English re-
English brand
English rebrand
From re- + brand.
Meanings
-
A change to the brand name, logo, or image of a product or company.
There are a number of issues here. First up, non-traditional working practices need a major rebrand. We need to move away from the assumption that “working flexibly” means “working less”.
2015 July 6, Lottie O'Conor, “Presenteeism over productivity: why flexible working needs a rebrand”, in The Guardian:Before engaging in a rebrand, it is important to consider how a rebrand can and will influence loyal consumers, fans, students, and alumni.
2016, “Collegiate Athletic Rebranding”, in Journal of School Public Relations, volume 37, number 2, Rowman & Littlefield, →ISBN, →ISSN, page 264:Typically, a rebrand is either a fundamental change of the core ideology of everything you are, or at a more pithy level, a change in how you visually manifest that core idea.
2015 May 22, Jason Hartley, “Lib Dems don't need a rebrand - they need to reconnect to their existing brand”, in The Guardian:Management decided it was time for a complete rebrand.
Forms
Relateds
rebadge · reboot
Synonyms
rebranding
rebrand en · VERB
Pronunciation
- (Southern-England) audio
- /ɹiːˈbɹænd/
- (Southern-England) audio
Etymology
Etymology tree
Proto-Italic *wre-
Latin re-der.
Old French re-bor.
Middle English re-
English re-
English brand
English rebrand
From re- + brand.
Meanings
-
To change the brand name, logo, or image of a product or organization.
Acme Co. is trying to rebrand their line of toasters under the Bewidget name.
Many have spoken about the need for a rebranding of America. Rebrand, restart, reboot.
2009 October 17, Bono, “Rebranding America”, in The New York Times, →ISSN:That has set off for alarm bells for critics who warn that the Secretary of Defense – pointedly rebranded “Secretary of War” – has rapidly transformed the Pentagon into the staging ground for an ideological and religious crusade.
2026 March 8, David Smith, “‘A very dangerous person’: alarm as Pete Hegseth revels in carnage of Iran war”, in The Guardian, →ISSN:The latter issue dramatizes the long shadow Brexit is casting on Mr. Johnson’s effort to rebrand Britain as a vital player on the global stage.
2021 June 14, Mark Landler, “Boris Johnson’s ‘Global Britain’ Makes Shaky Start at G7 Summit”, in The New York Times, →ISSN:Gaining a new headcode, it is then rebranded as the 2103 Carmarthen-Fishguard Harbour - a place I'd never visited by rail.
2022 November 2, Paul Bigland, “New trains, old trains, and splendid scenery”, in RAIL, number 969, page 59:
Forms
Deriveds
rebrander · rebrandable