Dictionary

on-brand en · ADJ

Meanings

1. Serving the public image which a company seeks to associate with its product.
   • "The Zipcar Low-Car Diet, a very on-brand promotion that gets people to blog about giving up their cars, fits the lifestyle." 2010 December 15, David A. Aaker, Brand Relevance: Making Competitors Irrelevant, John Wiley & Sons:
   • The use of red and yellow is very on-brand for McDonald's.
2. (idiomatic) Consistent with one's reputation, perhaps to a stereotypical degree.
   • "However, Wilson’s response was rather on-brand for the eternally optimistic signal-caller." 2020 January 31, Kole Musgrove, “Seahawks QB Russell Wilson talks Super Bowl interception during AMA”, in Seahawkswire.usatoday.com:
   • "The attack was on-brand for Trump, who has a well-earned reputation as a counterpuncher when criticized." 2019 October 29, Morgan Chalfant, Brett Samuels, “Trump attacks on Vindman trigger backlash”, in The Hill:
   • A Canadian who loves hockey? I guess that's pretty on-brand.

Forms

Antonyms

off-brand · off-brand

Translations (2)

pl charakterystyczny (consistent with one's reputation, perhaps to a stereotypical degree) · pl typowy (consistent with one's reputation, perhaps to a stereotypical degree)