off-brand en · ADJ
Meanings
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Not serving the public image of an organisation or a person; inconsistent with one's reputation.
Me treating [Naomi] Wolf like a branding problem would be about as off-brand as I could get.
2023, Naomi Klein, Doppelganger: A Trip into the Mirror World, Penguin, →ISBN, page 57:
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(attributive, form-of, of a product) Attributive form of off brand: generic.
form of off brand
Forms
| Spelling | Features | Labels | Source |
|---|---|---|---|
| more off-brand | Degree=Cmp | lexicographic | |
| most off-brand | Degree=Sup | lexicographic |