advertorial en · NOUN
Pronunciation
- /ˌædvɚˈtɔɹi.əl/ (General-American)
- /ˈæd.vɜːˌtɔːɹ.i.əl/ (Received-Pronunciation)
Etymology
Blend of advertisement + editorial, 1946.
Meanings
-
An advertisement written in the form of an objective editorial, presented in a printed publication, and usually designed to look like a legitimate and independent news article.
BuzzFeed leads the pack with what it calls “native advertising,” a euphemism for advertorials.
2014, Astra Taylor, chapter 6, in The People's Platform: Taking Back Power and Culture in the Digital Age, Henry Holt and Company, →ISBN:
Forms
| Spelling | Features | Labels | Source |
|---|---|---|---|
| advertorials | Number=Plur | lexicographic |
Relateds
Translations (11)
tr tanıtıcı reklam (advertisement presented as editorial) · yue 鱔稿 /鳝稿 (advertisement presented as editorial) · fr publirédactionnel (advertisement presented as editorial) · cmn 軟文 /软文 (advertisement presented as editorial) · fr publireportage (advertisement presented as editorial) · es infomercial (advertisement presented as editorial) · es publirreportaje (advertisement presented as editorial) · tr haber-ilan (advertisement presented as editorial) · de Advertorial (advertisement presented as editorial) · it pubbliredazionale (advertisement presented as editorial) · pl artykuł sponsorowany (advertisement presented as editorial)