day-after recall test en · NOUN
Meanings
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A method of advertising research measuring the proportion of people who remember seeing an advertisement the day after it was shown on television.
The day-after recall test is one of the original forms of advertising research, but few people still use it because the data and analysis are limited.
Forms
| Spelling | Features | Labels | Source |
|---|---|---|---|
| day-after recall tests | Number=Plur | lexicographic |