Dictionary

consumerize en · VERB

Etymology

Etymology tree Proto-Indo-European *ḱe? Proto-Indo-European *ḱóm Proto-Italic *kom Proto-Italic *kom- Latin con- Proto-Indo-European *upó Proto-Italic *supo Latin sub Latin sub- Proto-Indo-European *h₁em- Proto-Indo-European *-eti Proto-Indo-European *h₁émeti Proto-Italic *emō Latin emō Latin sūmō Latin cōnsūmōder. Old French consumerbor. Middle English consumen English consume Proto-Indo-European *-yósder. Proto-Italic *-āzios Latin -āriusnom. Latin -āriusbor. Proto-Germanic *-ārijaz Proto-West Germanic *-ārī Old English -ere Middle English -ere English -er English consumer Proto-Indo-European *-id- Proto-Indo-European *-yéti Proto-Indo-European *-idyéti Proto-Hellenic *-íd͏̌d͏̌ō Ancient Greek -ῐ́ζω (-ĭ́zō)bor. Late Latin -izōder. Middle French -iserbor. Middle English -isen English -ize English consumerize From consumer + -ize.

Meanings

1. (transitive) To turn into a consumer.
2. (transitive) To make suitable for mass consumption; to convert to a consumer-oriented product or service (as when an industrial, professional, or business-to-business product or service enters the consumer market).
   • Nikon has tried to consumerize an existing S.L.R.; Canon has tried to S.L.R.-ize an existing consumer camera. 2009 April 16, David Pogue, “The Quest to Shrink the S.L.R.”, in New York Times:
   • Mechanical refrigeration and air conditioning were commercialized decades before they were consumerized.

Forms

Relateds

consumerization · consumerism · commercialize · commodify · commoditize · productize