Dictionary

consumerization en · NOUN

Etymology

Etymology tree Proto-Indo-European *ḱe? Proto-Indo-European *ḱóm Proto-Italic *kom Proto-Italic *kom- Latin con- Proto-Indo-European *upó Proto-Italic *supo Latin sub Latin sub- Proto-Indo-European *h₁em- Proto-Indo-European *-eti Proto-Indo-European *h₁émeti Proto-Italic *emō Latin emō Latin sūmō Latin cōnsūmōder. Old French consumerbor. Middle English consumen English consume Proto-Indo-European *-yósder. Proto-Italic *-āzios Latin -āriusnom. Latin -āriusbor. Proto-Germanic *-ārijaz Proto-West Germanic *-ārī Old English -ere Middle English -ere English -er English consumer Proto-Indo-European *-id- Proto-Indo-European *-yéti Proto-Indo-European *-idyéti Proto-Hellenic *-íd͏̌d͏̌ō Ancient Greek -ῐ́ζω (-ĭ́zō)bor. Late Latin -izōder. Middle French -iserbor. Middle English -isen English -ize Proto-Indo-European *-tis Proto-Indo-European *-Hō Proto-Indo-European *-tiHō Proto-Italic *-tiō Latin -tiō Latin -ātiōlbor. Old French -ationbor. Middle English -acioun English -ation English -ization ▲ English consumer ▲ English -ize English consumerize ▲ English -ation English consumerization From consumer + -ization or consumerize + -ation.

Meanings

1. (uncountable) The process of consumerizing.
   • For many technologies, commercialization happens decades before consumerization.
   • “What’s behind this is the mass consumerization of health information,” said Dr. David J. Brailer, the former health information technology coordinator in the Bush administration, who now heads a firm that invests in health ventures. 2007 August 14, Steve Lohr, “Google and Microsoft Look to Change Health Care”, in New York Times:
   • Mechanical refrigeration and air conditioning underwent commercialization decades before their consumerization.
2. (countable, rare) An instance of that process.
   • a wave of IT consumerizations leading to the advent of the bring-your-own-device era

Forms

Relateds

commoditization · consumerism · productization · commercialization · commodification