brandscaping en · NOUN
Etymology
Blend of brand + landscaping.
Meanings
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(uncountable) The organization of physical space as an extension or representation of a brand.
Brandscaping turns the brand itself into a location - an attraction.
2002, Otto Riewoldt, Brandscaping: Worlds of Experience in Retail Design, Birkhauser Verlag AG (June 2002), page 8