benchmarketing en · NOUN
Etymology
In both senses, blend of benchmark + marketing; but the two appear to have formed independently.
Meanings
- (derogatory, uncountable) The misleading use of unrepresentative benchmark software results in marketing a computer system.
- (uncountable) The imitation of an aspect of another business where it is seen to excel, such as in supply-chain management or customer service.
Relateds
Translations (2)
pl naciągany test wydajnościowy (misleading use of software) · pl kopiowanie dobrych praktyk (business)