Words, grammatical forms and meanings linked to the ontology.
From bull + shot, with influence from bullshit.
| Spelling | Features | Labels | Source |
|---|---|---|---|
| bullshots | Number=Plur | lexicographic |
de Bullshot (cocktail) · de Bull Shot (cocktail) · pl bullshot (cocktail)
Blend of bullshit + screenshot, coined in 2005 in the webcomic Penny Arcade.
Even the world's most technically proficient game-makers — industry leaders in graphical and gameplay innovation — seem shy to release actual screenshots of their forthcoming games, preferring instead to unleash super-scaled bullshots, or enhanced videos.2009 August 15, Richard Leadbetter, “Media Manipulation: the "Bullshot" phenomenon”, in Eurogamer, retrieved 15 Jun 2012:
Exhibit A is a textbook example of a bullshot, an image ginned up by marketing and foisted on people who don't know any better.2005 September 12, “Potent New Lingo”, in Penny Arcade, retrieved 15 Jun 2012:
Sometimes they’ll fall under the ambiguous label of ‘visual target renders’, the small-print description of bullshots at the highest level.2012 March 19, Ryan King, “7 Marketing Trends That Need To Stop”, in Play, →ISSN, retrieved 16 Jun 2012:
| Spelling | Features | Labels | Source |
|---|---|---|---|
| bullshots | Number=Plur | lexicographic |