Dictionary
Words, grammatical forms and meanings linked to the ontology.
wow factor en · NOUN
Meanings
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(informal) The feature of a situation, product etc. that generates amazement and excitement.
Today's Nissan GT-R, for example, is a shockingly rapid and capable machine, but it doesn't have the wow factor of a Lamborghini.
2015, evo: Supercars, page 9:The Zaha Hadid-designed Aquatics Centre provides the wow factor for London's Olympics but its legacy is contentious.
2012 January 28, The Guardian:
Forms