Dictionary

wheat bisk en · NOUN

Etymology

Introduced by other manufacturers as a generic term for Weetabix-style products.

Meanings

1. A conglomeration of cereal fibres in lozenge form, used as a breakfast food.
   • The best ones are either wheat that is shredded and has nothing but wheat in it or wheat bisks. Ironically, the cheaper brands of wheat bisks have less processing and less salt added. 2013, Graeme Obree, The Obree Way, page 116:
   • There would be no more money until every last thing on the shelves was eaten. Now they were down to Sun Maid raisins and Sainsbury's Wheat Bisks. For three days the children had eaten only Wheat Bisks in water and handfuls of raisins. 2008, Monica Ali, Brick Lane, page 97:
   • Asda used the fact that their Wheat Bisks product bore a striking resemblance to the Weetabix brand to defend their position in the claimed confusion between their Puffin brand and the McVitie's Penguin brand. 2006, Tony Yeshin, Advertising, page 131:

Forms

wikipedia: Weetabix