Dictionary

voken en · NOUN

Etymology

Blend of virtual + token.

Meanings

1. (Internet) A pop-up advertisement that is displayed over the top of the content but without spawning a separate window.
   • […] a Web portal that features voken-style campaigns. 2004, Keith J. Tuckwell, Canadian Marketing in Action, page 425:
   • Hey, I was approached today asking^([sic]) about Voken ad's and if i knew how they were done. 2006, Spot3313, “Flash Voken Ads”, in macromedia.flash (Usenet):
   • He also had a key role in designing and building the eyeReturn Voken engine for online advertising and loyalty programs. 2005, Shaun Walker, Patrick J. Santry, Joe Brinkman, Professional DotNetNuke ASP.NET Portals, page xxi:

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