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Dictionary

Words, grammatical forms and meanings linked to the ontology.

viral media en · NOUN

Etymology

Attributed to Douglas Rushkoff.

Meanings

  1. (uncountable) Media that is passed from person to person.
    • The ecology of networked media call for juxtapositions that suggest the rhizomatic connections between, for instance, intellectual property (IP) rights and viral media, or neo-liberalism and social network sites (SNS). 2008, Martin Lister, Jon Dovey, Seth Giddings, Iain Grant, Kieran Kelly, New Media: A Critical Introduction, Routledge, →ISBN, page 164: