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Dictionary

Words, grammatical forms and meanings linked to the ontology.

trialability en · NOUN

Etymology

From trial + -ability.

Meanings

  1. (uncountable) The quality or degree of being trialable.
    • The extent to which an innovation can be used on a limited basis prior to making a full-blown commitment is referred to as trialability. In general, new brands that lend themselves to trialability are adopted at a more rapid rate. 2008, Terence A. Shimp, Advertising Promotion and Other Aspects of Integrated Marketing Communications: