Skip to content
ontologydriven
Sign out

Dictionary

Words, grammatical forms and meanings linked to the ontology.

top of mind awareness en · NOUN

Meanings

  1. (uncountable) The awareness of a brand in a consumer who, without prompting, names that brand first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days.
    • Companies that are well known advertise heavily and have attention-getting ads that tend to receive the highest top of mind awareness scores in ad tracking studies.

Relateds

aided awareness · unaided awareness