tomato girl summer en · NOUN
Etymology
tomato girl + summer.
Meanings
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(Internet, uncountable) A women's romanticized, Mediterranean-inspired aesthetic, wardrobe (consisting of vibrant red hues), or lifestyle that embodies an idealized European vacation vibe, taking inspiration from coastal towns and outdoor dining.
A new TikTok trend advocates dressing for the vacation you want, not the vacation you have. Enter Tomato Girl Summer.
2023 July 24, Hannah Jackson, “Can Tomato Girl Summer Give Me the Dolce Vita of My Dreams?”, in Vogue, archived from the original on 03 Mar 2026:(“Tomato Girl Summer” are words that should not make sense together, but they do.)
2023 June 29, Tanya Sichynsky, “Your Recipes of the Summer”, in The New York Times, New York, N.Y.: The New York Times Company, →ISSN, →OCLC:All lovers of Nancy Meyers and Martha Stewart will be happy to know that “tomato girl summer” is here to stay. The aesthetic that gained major traction in 2023, primarily on TikTok, is something straight out of an Amalfi Coast-based, “The White Lotus”-adjacent fairytale
2025 May 13, Stacia Datskovska, “Bath & Body Works’ New Off the Vine Scent Collection Confirms the Return of Tomato Girl Summer”, in WWD.com, archived from the original on 21 Jul 2026:We've all spilled ketchup down ourselves at some point. Perhaps this is what inspired New York fashion brand Kate Spade's saucy new range. ¶ A year on from the ‘tomato girl summer’ that so gripped the nation, this more literal take on the trend sees KS unveil Heinz-related products.
2024 July 20, “Saucy stuff as Heinz forays into fashion”, in Grocer, page 57: