the new black en · NOUN
Etymology
The phrase originates with clothing fashion, where at one point black was a fashionable color in clothes, and the next color to become fashionable was referred to as "the new black".
Meanings
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Something that is trendy, popular; the latest fashion.
The writer and political activist A. Sivanandan has argued that ‘poverty is the new black’ (2001).
2009, Graham Huggan, Ian Law, Racism Postcolonialism Europe, page 77:EMILY: ... I'm interested in the brain, and stuff... neurology... it's very trendy right now. RICHARD. Neurology. It's the new black.
2008, Nina Raine, Rabbit, page 49:These reporters are so caught up in the ‘red is the new black’ mentality," he says, "they're more interested in selling clothes than taking a stand on anything.
2004, Out, volume 4, numbers 1-5, page 14: