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Words, grammatical forms and meanings linked to the ontology.

sustainwashing en · NOUN

Etymology

From sustain + -wash + -ing, following the established pattern of greenwashing, pinkwashing, purplewashing, and similar forms (which came ultimately from the figurative-extension sense of whitewashing as "slapping a paintjob over the truth to hide it and to give a specious nice appearance").

Meanings

  1. (qualifier:gerund counterpart to; and coeval with; the present participial verb form; gerund counterpart to; and coeval with; the present participial verb form, uncountable) The sustainability analogue of greenwashing (or subset thereof, in ecologic subsenses).
    • wondering whether the advertisement's talk of sustainability might be a bit of sustainwashing

sustainwashing en · VERB

Etymology

From sustain + -wash + -ing, following the established pattern of greenwashing, pinkwashing, purplewashing, and similar forms (which came ultimately from the figurative-extension sense of whitewashing as "slapping a paintjob over the truth to hide it and to give a specious nice appearance").

Meanings

  1. (form-of, gerund, participle, present) present participle and gerund of sustainwash
    form of sustainwash