surge pricing en · NOUN
Etymology
Popularized by the ride-hailing service Uber.
Meanings
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(uncountable) Synonym of dynamic pricing.
One survey showed that half of customers think of dynamic pricing as price gouging; surge pricing in rideshare apps leads to more customer complaints; and polls show that shoppers are worried about companies collecting their data to shape prices.
2024 April 16, Christopher Beam, “Welcome to Pricing Hell”, in The Atlantic: