superhype en · NOUN
Pronunciation
- (US) audio
Etymology
From super- + hype.
Meanings
-
(uncountable) Extreme hype.
You can spring for the $198 Quinta do Crasto Tinta Roriz, which is foot-trodden, unfiltered and considered a “Super Douro” (like Italy’s super-Tuscans but without the superhype).
2008 March 9, S.S. Fair, “Vinho Culture”, in New York Times: