strapline en · NOUN
Etymology
From strap + line.
Meanings
- A secondary heading or headline, especially one printed above another.
-
(UK) A memorable slogan attached to a commercial brand.
On Tuesday, Buzzfeed published a long piece by Reggie Ugwu, looking at how a variant of instrumental electronic music had become the favoured soundtrack of the “alt-right”, the US-based far-right movement. Within hours, a website whose strapline declares it is “destroying Jewish tyranny” had picked up on the piece.
2016 December 14, Michael Hann, “'Fashwave': synth music co-opted by the far right”, in The Guardian, archived from the original on 25 Jul 2018:
Forms
| Spelling | Features | Labels | Source |
|---|---|---|---|
| strap line | alternative | lexicographic | |
| straplines | Number=Plur | lexicographic |
Coordinates
tagline · deck · subheadline