Dictionary

spokescritter en · NOUN

Etymology

Blend of spokesperson + critter.

Meanings

1. An animal or animated creature that is used as a brand representative or spokesperson.
   • Tony the Tiger, the longtime spokescritter for Kellogg's Frosted Flakes, is just one famous example of how animation can be used in advertising. 1999, William F. Arens, Contemporary Advertising, page 430:
   • I want to return to a telling moment in the Telus campaign in which the company defends the naturalness of its spokescritters by insisting that they are not induced or lured into performing any out-of-the-ordinary behaviour for its print or visual media. 2017, Lynn Turner, Edinburgh Companion to Animal Studies:
   • For Alka-Selzer, hundreds of people were audtioned in a nationwide talent search for the voice of Speedy, the brand's diminutive, animated spokescritter. 2009, Lawrence R. Samuel, Brought to You By: Postwar Television Advertising and the American Dream, page 128:
   • Animated Spokescritters adopted by ASPCA from the Walt Disney animation studios began to appear in public service announcements. 2007, Marion S Lane, Stephen L. Zawistowski, Heritage of Care:

Forms