Dictionary
Words, grammatical forms and meanings linked to the ontology.
soft sell en · NOUN
Meanings
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A sales technique which is quietly persuasive and subtle, seeking to convince the buyer without being forceful.
The soft sell is based on images consumers may be able to project as a result of using a particular product. Ads that stress using a particular brand of toothpaste to give you sex appeal or drinking a certain type of beer to make you a “party animal” are soft-sell ads.
2009, Bernardo J. Carducci, The Psychology of Personality, John Wiley & Sons, →ISBN, page 474:
Forms
Antonyms
hard sell