soft launch en · NOUN
Pronunciation
- (Southern-England) audio
Meanings
- The launch of a missile in such a way that the rocket motor ignites outside of the launch tube, ejecting the missile non-explosively.
- The release of a product or service (particularly software) to a limited audience, often in order to gain data on the product's usage and acceptance by customers.
-
(Internet, informal, transitive) The subtle or ambiguous announcement of a romantic relationship, often via social media.
Ms. Wright, who has done a soft launch on Instagram, shared that a healthy dose of mystery could be a good thing.
2022 October 6, Laura Pitcher, “Is a ‘Soft Launch’ Right for Your Relationship?”, in The New York Times:
Forms
| Spelling | Features | Labels | Source |
|---|---|---|---|
| soft launches | Number=Plur | lexicographic |
Coordinates
hard launch · hard launch · hard launch