sight-doing en · NOUN
Pronunciation
- /ˈsaɪtˌduːɪŋ/
Etymology
From sight + doing, modelled after sightseeing. The term is used in the 2026 Global Travel Trends report by American Express Travel, where it describes a travel approach emphasizing active participation over passive observation.
Meanings
-
(uncountable) A travel approach in which a tourist actively participates in local activities (such as craft workshops, cooking classes, or martial arts training) rather than passively observing landmarks.
Travel is no longer about just seeing; it’s about engaging. One of Amex Travel's 2026 Global Travel Trends, Sight-Doing invites travelers to step off the sidelines and take part in experiences that leave lasting memories.
2026 April 7, Megan Murphy, “Sight-Doing: Get to Know a Place Through Local Experiences”, in American Express Travel, archived from the original on 23 Jul 2026:
Antonyms
sightseeing · armchair tourism
Relateds
Synonyms
participatory tourism · immersive travel · experiential travel
Translations (1)
ru осмотр с участием (Translations)