shwopping en · NOUN
Etymology
Blend of shopping + swapping.
Meanings
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(uncountable) The practice of taking old items to a shop to be donated or recycled, while also buying new items.
However, perhaps the most interesting thing about shwopping was the attempt to engage the consumer. This non-product campaign incorporated a highly innovative social media strategy alongside other forms of media and PR activity.
2013, Nick Coad, Paul Pritchard, Leading Sustainable Innovation: