The small business “brand,” like Mike's, is typically the small business founder, so pulling out a video camera and shooting a selfy can't be beat. 2013 November 22, “Selfytising - A New Genre In Advertising?”, in Forbes:
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lexicographic
selfy en · ADJ · etymology 2
Etymology
From self + -y.
Meanings
Relating to the phenomenological human sense of self.
While a bat, like even the lowly lobster, has a biological self, it has no selfy self to speak of — no Center of Narrative Gravity 1991, The New York Times Book Review, volume 96, page 60: