self-liquidator en · NOUN
Etymology
From self- + liquidator.
Meanings
-
A special offer that covers the promoter's costs despite being presented as a discount.
Self-liquidators were popular in the days of resale price maintenance, before the widespread development of retail discounting and mail order.
2008, Roddy Mullin, Julian Cummins, Sales Promotion, page 237:
Forms
| Spelling | Features | Labels | Source |
|---|---|---|---|
| self-liquidators | Number=Plur | lexicographic |