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Dictionary

Words, grammatical forms and meanings linked to the ontology.

ride the boards en · VERB

Meanings

  1. To visit and inspect potential sites for billboard advertising.
    • In order to see the exact location of the boards being purchased, advertisers or their agencies will often ride the boards to visit some of the sites. 1999, Bruce G. Vanden Bergh, Helen E. Katz, Advertising Principles: Choice, Challenge, Change, page 362:
    • A Day in the Life of an Advertising Media Planner […] 4:30 Go out riding the boards — checking out outdoor advertising locations — with the media buyer. 2003, The WetFeet Insider Guide to Careers in Advertising and Public Relations, page 86:

Forms

SpellingFeaturesLabelsSource
rides the boards Number=Sing, Person=3, Tense=Pres lexicographic
ridden the boards Tense=Past, VerbForm=Part lexicographic
riding the boards Tense=Pres, VerbForm=Part lexicographic
rode the boards Tense=Past lexicographic