Dictionary

puff piece en · NOUN

Meanings

1. (informal) A journalistic form of puffery; an article or story of exaggerated praise that often ignores or downplays opposing viewpoints or evidence to the contrary.
   • The magazine had sent David Blum to Los Angeles to profile Emilio Estevez, arguably the most famous of the actors in Joel Schumacher's recently released St. Elmo's Fire, and what had been pitched as a typical puff piece quickly warped into a scathing portrayal that soon became scandalous. 2019, Bret Easton Ellis, White, Pan Macmillan, →ISBN:
   • That's your first question? I thought this was supposed to be a puff piece. 2004, Wes Anderson, Noah Baumbach, The Life Aquatic with Steve Zissou, spoken by Steve Zissou (Bill Murray):
   • While I don’t think Chozick’s profile was in any way a puff piece, I understand the anger it has generated. After all, not many mothers facing prison are given a splashy redemption photoshoot in a major paper, are they? 2023 May 9, Arwa Mahdawi, “Elizabeth Holmes is rebranding herself as a sweet, devoted mother. Will anyone buy it?”, in The Guardian, →ISSN:

Forms

Coordinates

hit piece

Synonyms

cream puff piece

Translations (7)

de Lobeshymne (journalistic puffery) · de Lobhudelei (journalistic puffery) · ru джинса́ (journalistic puffery) · pl laurka (journalistic puffery) · ru заказу́ха (journalistic puffery) · uk джинса́ (journalistic puffery) · de Werbetext (journalistic puffery)