Dictionary

price up en · VERB

Meanings

1. (intransitive, transitive) To increase the price of.
   • "Isn't this area loaded with fleabag hotels?" “Not anymore. everything's either been zoned or priced up. Ten, fifteen years ago you could rent rooms by the trick, screw, strangle, and be out in twenty. But all the streetwalkers and car johns have moved online or up to Hunts Point." 2014, Arthur Nersesian, Gladyss of the Hunt, →ISBN, page 20:
   • 'Do I take advantage of the technical superiority of my new product and make good profits as quickly as possible by pricing up in the market segments that I know will pay? 2008, David Stokes, Wendy Lomax, Marketing: A Brief Introduction, →ISBN:
   • Simply that when marketers think of pricing up, they need to think of themselves as Icarus. Their objectives may be noble, like improving profitability, being able to give their consumers a better product or experience, or being able to spend more on media, but when they get carried away in pricing up, like Icarus, they get burned. 2007, Mainak Dhar, Brand Management 101: 101 Lessons from Real-World Marketing, →ISBN, page 107:
2. (transitive) To calculate the price or cost of, especially when a number of components must be taken into account.
   • I've priced up new bars to replace the slightly bent examples currently installed, I'll need a new stem too, about ₤50 the pair. 2013, Andi Payne, The Only Way Is Up, →ISBN, page 13:
   • The builder is coming round this afternoon to price up the job.
   • It was surprisingly less migraine inducing than I thought it would be, and using the travel website, ordered my visa and priced up a return trip from London Heathrow to Brisbane 365 days apart. 2014, Daley James Francis, Walking Up a Slide, →ISBN:
   • I did as he asked with an extension that had come in from Newark Road and we both priced up the job. 2016, Geoffrey Wright, My Childhood Memories That Still Haunt Me, →ISBN, page 115:

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