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Dictionary

Words, grammatical forms and meanings linked to the ontology.

prepersuasion en · NOUN

Etymology

From pre- + persuasion.

Meanings

  1. (uncountable) The process of preparing a person to be amenable to persuasion.
    • In this way it [humor] can be used to set up alliances and oppositions, and can act as pre-persuasion even before the central topic of a communication is begun. 2003, Joan Mulholland, A Handbook of Persuasive Tactics: A Practical Language Guide:
    • Pratkanis and Aronson identify four stratagems of influence: (1) prepersuasion: framing, setting the context; (2) source credibility: creating a favorable brand image […] 2015, Jeff Koob, Ad Nauseam:

Relateds

prepersuasive