premiumisation en · NOUN
Etymology
From premium + -isation.
Meanings
-
(alt-of, alternative, uncountable) Alternative form of premiumization.
alt of premiumization
Clifford said: “There has been a lot of innovation activity and premiumisation in coffee in recent years, with growth in premium formats like coffee pods and coffee beans.
2015 August 5, Rebecca Smithers, “UK tea sales fall by more than 6% over past five years”, in The Guardian: