Skip to content
ontologydriven
Sign out

Dictionary

Words, grammatical forms and meanings linked to the ontology.

pre-to-post en · ADJ

Meanings

  1. (not-comparable) Relating to the change in a potential consumer's attitude to goods or services as a result of seeing or hearing an advertisement for them.
    • This was then plotted against the change or lack of change among respondents on the pre-to-post questionnaire […] 1977, Proceedings of the Annual Conference of the American Academy of Advertising:
    • The pre-to-post shift in preferences toward the advertised brand is the persuasion measure. 2006, Rajiv Grover, Marco Vriens, The Handbook of Marketing Research: