Words, grammatical forms and meanings linked to the ontology.

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pointcasting en · NOUN

Meanings

1. (uncountable) Transmission of targeted information to a single person
   • Pointcasting is a service that allows customers to click on ads that interest them. 2002, Philip Kotler, Marketing Moves: A New Approach to Profits, Growth, and ..., →ISBN, page 44:
   • The popular wisdom that the Web functions as a narrowcasting or pointcasting medium is not consistent with these data. 2009, Matthew Hindman, The Myth of Digital Democracy, →ISBN, page 40:
   • This is referred to as pointcasting, as opposed to broadcasting. 1996, Tom Vassos, Strategic Internet Marketing, →ISBN, page 127:

pointcasting en · VERB

Meanings

1. (form-of, gerund, participle, present) present participle and gerund of pointcast
   form of pointcast