For [Anne] Helmond, the platformization of the web is a process whereby social media platforms[…]extend their tentacles into the rest of the web, following users in their browsing activities, using API plugins to permit Facebook commentary on far-flung websites, allowing Facebook the ability to sell users ads about things they were browsing, and generally connecting the web at large back into the closed Facebook platform. 2019, Marc Steinberg, The Platform Economy: How Japan Transformed the Consumer Internet, U of Minnesota Press, →ISBN:
A nulled or a cracked plugin is basically a hacked version of a paid plugin that offers its premium functionalities for free. 2020, Tejas Mayekar, Destroyed In Seconds: 10 Mistakes That Will Destroy Your Website, page 6: