Dictionary

plough into en · VERB

Meanings

1. To crash into something.
   • Tackling the rising grades south of Cropredy with the 3.10 p.m. from Paddington in a blizzard, it ploughed at about 75 m.p.h. into a herd of cows, killing six of the beasts. 1961 February, “Motive Power Miscellany: Western Region”, in Modern Railways, page 138:
   • Another thing we left out was one of the lead German battleships exploding under fire, and, through a series of spectacularly-bad dice rolls, the next three battleships behind either failed to notice, or failed to dodge, and ended up ploughing right into it. 2018 October 17, Drachinifel, 30:26 from the start, in Last Ride of the High Seas Fleet - Battle of Texel 1918, archived from the original on 04 Aug 2022:
   • The lorry ploughed into the line of stationary cars.
2. To engage in some activity with vigor.
   • In a bid to escape the vagaries of consumer electronics, Samsung may be ploughing headlong into the areas most ripe for invasion by a new breed of emerging-market titans. 2011, The Economist, Samsung: The next big bet:
3. (transitive) To invest a resource (money, material, energy) into something.
   • Young start-ups usually have had two financing options: hands-off venture capitalists that are willing to plough money into a company without rolling up their sleeves, or business incubators that are short on funds but wealthy in enthusiasm and knowledge. 2012, The Economist, Marketing start-ups: Geeks aren't known for their social skills:

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