Dictionary

platformization en · NOUN

Etymology

From platform + -ization.

Meanings

1. (Internet, uncountable) The increasing domination of the Internet by a number of large companies whose products function as markets for content.
   • For [Anne] Helmond, the platformization of the web is a process whereby social media platforms[…]extend their tentacles into the rest of the web, following users in their browsing activities, using API plugins to permit Facebook commentary on far-flung websites, allowing Facebook the ability to sell users ads about things they were browsing, and generally connecting the web at large back into the closed Facebook platform. 2019, Marc Steinberg, The Platform Economy: How Japan Transformed the Consumer Internet, U of Minnesota Press, →ISBN:
   • For Miguel Ardanuy, a former participation coordinator of Podemos, the ultimate aim of this “platformisation of the party” is to “construct a different model of party, a party more open and responsive to society, where you do not need a membership card in order to participate”. 2019 February 13, Paolo Gerbaudo, “One person, one click: is this how to save democracy?”, in The Guardian:
2. (Internet, uncountable) Conversion into a self-contained platform.
   • These developments are framed conceptually by the distinctions between platforms and portals and, in turn, the processes of platformization and portalization. 2021, Paul McDonald, Courtney Brannon Donoghue, Timothy Havens, Digital Media Distribution: Portals, Platforms, Pipelines, page 148:

Forms

Relateds

walled garden