pinkification en · NOUN
Etymology
From pink + -ification.
Meanings
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(uncountable) The act or process of being made pink or being saturated with pink.
She traced the pinkification of girls' toys to mid-1980s marketing. It's nigh on impossible to get anything for girls that isn't pink nowadays, she said, and as I recalled gazing at the saddlery shops at Olympia I realized that soon it was going to be impossible to get anything for horses that wasn't pink.
2012, Susanna Forrest, If Wishes Were Horses: A Memoir of Equine Obsession, Atlantic Books, →ISBN:I stared at the book. It was pink. I strongly object to the pinkification of all products aimed at women.
2011, Monique Roffey, With the Kisses of His Mouth, Simon & Schuster, →ISBN:The amount of money that ultimately goes to breast cancer research as a result of October's pinkification is itself up for debate.
2011, Brian Reich, Shift and Reset: Strategies for Addressing Serious Issues in a Connected Society, John Wiley & Sons, →ISBN, page 46: